Smart Traveller was interested to find the outcome of a smart marketing campaign run by Jet2Holidays on the run up to Christmas 2014.

In the beginning….a simple tweet…

Followed up by the official launch:

which was retweeted by Celebrity Santa, various national newspaper travel writers and UK Airports and shared by thousands of facebook users driving 100,000 entries to win a holiday on the impressive Advent calender.

Using a seasonal call to action “get the snowball rolling – Get your Code”  visitors were required to sign up for a chance to win a ho ho holiday each day from 1st-26th December!

Entrants were encouraged to share the advent calendar (#Jet2advent) with friends and family so they could get their codes too.

christms code cracker

The code cracker was more of a game, and had many interactive elements to the website – for example Santa’s Selfie Grotto video

The competition ran from the 1st of December to the 26th, With Christmas day been the only day a holiday wasn’t won.
In that time period the competition achieved over 100,000 entrants, and only 25 of themsmiley-wink won the holidays.
A great result for a well executed campaign.
What then happened to the Christmas Day prize? Heavy hint being dropped here Jet2Holidays.